Month: March 2020

What To Do When You’re Dark

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I don’t have to tell you about the immense toll the COVID-19 pandemic is having on our industry. In light of so many organizations going dark for an undetermined length of time, the question arises as to how to keep in touch with patrons through this uncertain time. I have a few ideas to share with you: Release recordings of performances for people to watch from home. Whether it is an entire opera, or selections from a recent concert, you can keep connected whilst also providing something to break up the monotony … Read more

Handling Contractual Elements of Event Cancellations Due To Epidemics & Other Crises

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As event cancellations have started to mount due to the growing number of Covid-19 cases around the country, there has been a lot of concerned conversation occurring about the invocation of force majeure clauses in performance contracts. If you are not aware of its application, the clause generally relieves all parties of their contractual obligation due to severe weather, natural disasters, civil unrest, government declarations, union actions and epidemics. I say generally relieves because there has been communication to my state consortium that some organizations are seeing contracts which include penalties for … Read more

How To Effectively Communicate COVID-19 Announcements Using WordPress

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No need for any backstory here, we’re all well aware of how much COVID-19 is impacting operations and one of the more pressing challenges is communicating organizational announcements to patrons. Today’s post provides step-by-step instructions on how to quickly create and manage COVID-19 announcements for websites running on WordPress. Goals Provide a single page for all COVID-19 related messages. Generate an update RSS feed you can use to push new messages into an automated email marketing campaign. Easily remove everything once operations are back to normal. Step 1: Create A New Post … Read more