Activate Search Tracking: Another Change To Google Analytics Anyone Can Do (and everyone should)
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Knowing what visitors are searching for at your site is one of the most useful metrics you have to tweak content, adjust navigation architecture, and improve conversion but by default, Google Analytics (GA) does not track visitor searches. So even though you may notice the default menu item for Site Search via your Reporting admin panel, don’t be surprised if you pop in and see a metrics big goose egg staring back at you. Activating ...
Teamwork Is More Than It’s Cracked Up to Be
As “non-profit-teers”, we have to do more with less. That’s underselling it I know, yet it’s a daily reality of the job. This isn’t something we lament, it’s a fact of our jobs that inspires us. It pushes us to use creativity and collaboration to be more and be better than we are today and it charges the efforts of our organizations to ascend to new and greater heights. My fellow ArtsHacker Sarah Marcynski penned a ...
Yes, Print Does Still Matter
Just today, new findings from a Temple University study have been released showing that paper still has power. More specifically, that our brains react to and retain content that we have consumed on paper differently than digital. Roger Dooley has published a great summary article on 7/8/2015 about the findings on his always interesting Neuromarketing Blog. A couple of the key takeaways are below but I highly recommend that you take a few moments to read ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…