A Backstage Pass to Making a Musical for the Deaf
My organization, the Chattanooga Symphony & Opera, has spent the last season and a good part of the summer talking about different opportunities to be more inclusive. Our state arts council has placed a high importance on this and is being a driver of some innovative thinking in Tennessee arts groups. Last season, we worked with a local organization serving children and family with autism to present several sensory friendly concerts. They were very well ...
Don’t Ignore Gen X!!!
It’s not easy being a Gen Xer. Our generation tends to be overlooked in the world of marketing. I like to give my millennial colleague and fellow ArtsHacker author Sarah Marczynski a (jokingly) hard time for writing all of her millennial posts. But it’s not just she that is taking on a focus of this massive generational cohort. It’s everyone! The media, the marketers, the demographers. It really got me thinking that so many arts organizations ...
Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)
Classical music is not known for being visually driven for obvious reasons. What if that notion changed amongst artists associated with the classical industry? What if they began thinking like a fashion stylist or a visual merchandiser? How would it change the perception of their public brand on platforms such as Instagram? Below I briefly explore the idea of using select fashion industry Instagram accounts as inspiration for what is possible with a classical musician’s ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…