My Name is URL: Tracking Clickthroughs with Custom Links

30shares 2Share on Facebook 22Share on Twitter 6Share on LinkedIn 0 0Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL Builder. (cue John Williams fanfare) The … Read more

Altering And Amending Contracts

10shares 0Share on Facebook 0Share on Twitter 10Share on LinkedIn 0 0Since you may be used to the “take it or leave it” conditions in the End User License Agreements (EULA) on every piece of software, social media platform and online service you come across in your daily life, you may be under the impression that you have to meet every condition in a performing artist’s contract. This is generally not the case and unlike any EULA  you may come across, you can not blithely take the tl;dnr (too long;did not read) … Read more

World's Biggest Data Breaches

Visualizing The World’s Biggest Data Breaches

13shares 9Share on Facebook 0Share on Twitter 4Share on LinkedIn 0 0If you’re an arts administrator or board member, it can be all too easy to read about data breaches in mainstream media then let it fade into out-of-sight, out-of-mind and secretly hope that your organization never has to be listed in one of those stories. Nonetheless, hope isn’t legal tender in the land of responsibility so to help illustrate just how much of an issue data breaches have become, swing over to this sobering, yet gorgeously rendered, interactive infographic from Information … Read more

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