Year: 2014

My Name is URL: Tracking Clickthroughs with Custom Links

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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL Builder. (cue John Williams fanfare) The Google URL builder helps you create custom URLs that allow you … Read more

Altering And Amending Contracts

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Since you may be used to the “take it or leave it” conditions in the End User License Agreements (EULA) on every piece of software, social media platform and online service you come across in your daily life, you may be under the impression that you have to meet every condition in a performing artist’s contract. This is generally not the case and unlike any EULA  you may come across, you can not blithely take the tl;dnr (too long;did not read) attitude and flip to the bottom and sign. The consequences of … Read more

World's Biggest Data Breaches

Visualizing The World’s Biggest Data Breaches

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If you’re an arts administrator or board member, it can be all too easy to read about data breaches in mainstream media then let it fade into out-of-sight, out-of-mind and secretly hope that your organization never has to be listed in one of those stories. Nonetheless, hope isn’t legal tender in the land of responsibility so to help illustrate just how much of an issue data breaches have become, swing over to this sobering, yet gorgeously rendered, interactive infographic from Information is Beautiful that details the major breaches since 2004. Fortunately, you … Read more