Should You Use MailChimp’s New Website Builder?
Quick Answer: No. Longer Answer: MailChimp recently added a website builder to its suite of features. This is a logical addition especially because MC is looking to become a full-service CRM platform. The website builder is easy-to-use and lightweight, but it doesn’t have enough features for what most arts organizations need. That said, it could be useful to very small organizations building a first website or making the move from Wix or Weebly. I could ...
Is Your MC Hooked Up To Your GA?
Did you know that you can track traffic on your website from MailChimp emails right in Google Analytics? It’s true! Why would you want to track traffic on your website that comes from emails, you ask? So that you can see how people move through your website after getting there and if anyone converts. You can use this to gauge the efficacy of your email campaigns as well as your website usability. It is easy ...
How to Create Date-Based Automations with MailChimp
If you’re a MailChimp user and you’re not using their automation feature, you’re missing out! Automated emails can save you time and allow you to send more timely emails to your list. Let’s take a look at how you can use date criteria to create an automation. Let’s say you’re a museum and you collect the email addresses of your visitors. You want to follow up with them after their visit with a series of ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…