Why People Unsubscribe From Your Emails
At the end of last year, MarketingSherpa published their Customer Satisfaction Research Study. This thing is chock full of data about customer-first marketing, which they define as: An approach to marketing that strives for the highest degree of customer satisfaction through deep understanding of customers’ needs and wants and creating a value proposition with valuable products and services that exceed their expectations. One of the findings that particularly interested me is about email unsubscribes. We ...
Advocacy Tips And Resources That Will Come In Handy In The Coming Weeks
If your newsfeed wasn’t already full of politics, I bet on January 19, it got real full, real fast. On the 19th, The Hill, then others, published an article detailing the Trump administration’s proposed plan for the federal budget. According to the proposal: The Corporation for Public Broadcasting would be privatized, while the National Endowment for the Arts [NEA] and National Endowment for the Humanities [NEH] would be eliminated entirely. I know, right? I literally couldn’t ...
CSS Magic: Making Two Lines into One
CSS is like magic in your browser. Since it’s my first post on the topic, I’ll point out that CSS stands for Cascading Style Sheets. CSS consists of a list of selectors. Each selector then has a list of attributes and values. Them’s some biggish techno-babble words, so I’ll explain a little more. A selector is a way of picking out specific content on a page. It can be very specific, like the title just ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…