
Last Minute Hurricane Tech Checklist
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With Hurricane Irma heading toward Florida, I wanted to offer up a quick checklist of website related items arts orgs can use to help anticipate and mitigate any potential outages. Place a notice on your website indicating any hours the office will be closed during the storm. Don’t forget to remove any notice after the storm is passed and you’re back to regular operating hours. Contact your web provider (or hosting provider if you manage ...

Does Your Website Have A SSL Certificate? If not, you may need one sooner than later.
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At the beginning of August, Google Webmaster Tools began sending notices to users with a warning that “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.” Currently, “not secure” warnings only appear on webpages that asked for passwords or credit card fields but this latest step expands those situations to include text input ...

Who Should Receive Your Email Newsletter?
You may remember this post I wrote a while ago about why people unsubscribe from your emails. At the end, I propose the idea that your email newsletter should not be sent to everyone on your list (or to the people on all of your lists, depending on how you have it organized). As marketing evolves, relevance is becoming more and more important. Sending your patrons (and prospective patrons) the most relevant communications is key ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…