The Cost Of Doing Business Online Is Going Up And It Has Nothing To Do With Inflation

While it may not seem like a big price increase, .com domain registrations and renewals are going to go up 6.9 percent. That’s likely just the beginning thanks to the sweetheart deal the company that owns a monopoly on .com registrations, Verisign, received from the Trump administration in the form of a no-bid deal that also removed decades long regulations that capped how much they could increase prices year to year. Moving forward, the company ...

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Using The Zeigarnik Effect To Become A Better Manager

This series is designed to help those working in the arts and culture sector apply user experience (UX) best practices to daily content management tasks. Using Jon Yablonski’s collection at LawsOfUX.com that gathers best practices designers consider when building user interfaces, today’s installment will focus on the Zeigarnik Effect: when people remember uncompleted or interrupted tasks better than completed tasks.

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Email Inspiration

I nerd out a lot about email marketing. Why? It is the most versatile and personal digital communications channel we have. We can segment our list to send highly relevant messages and see data on who opens them, which links get the most clicks, and more. Because we’ve had access to email technology for the longest, we tend to maintain the status quo in favor of newer channels like social media. I’ve written a number ...

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