How to Create Custom Audiences on Facebook
Did you know that you can upload your ticket buyer list and show Facebook ads directly to them? If you are running paid Facebook campaigns, you need to know about the power of Custom Audiences and Lookalike Audiences. As per Facebook, “a Custom Audience from a customer list is a type of audience you can create made up of your existing customers.” And, “Lookalike Audiences are a way to reach new people who are likely ...
3 Things All Your Facebook Posts Should Have
We all do Facebook, right? Whether you do organic posts, paid posts, or a combination of the two, there are three things that your posts should have to make them more effective. The goal with Facebook (or any social media, really) is engagement. “Reach” doesn’t really matter if no one is engaging with your content. It goes without saying that your post copy should be engaging and relevant. I usually recommend no more than 3-4 ...
How To Increase Page Likes From 2,000 To 32,000
There is one metric you can “throw down” that is often impressive to listening ears. No matter what level in the arts hierarchy you may be placed, having a large number of Facebook page likes overall is essential. It pleases board members, donors, presenters (if you are an artist), and the general public. This is possible through Facebook page promotion. Over the past year I had been tasked to improve the social profiles of the ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…