The 2015 Arts Industry Digital Benchmark Study

It’s here! The 2015 Arts Industry Digital Benchmark Study

Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study.  WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not enough budget” is their main challenge. Social media, especially Facebook, has been strongly embraced by arts marketers. … Read more

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