Stop With The Boring CTAs Already!
It is a proven fact that having an optimized CTA button on your landing page, website, or email drives engagement. However, we tend to use the same text over and over again. “Buy Tickets.” “Subscribe.” “Donate.” Maybe “Donate Here.” Pretty boring, right? Well, our friends over at Capacity Interactive have published a great little tool to spice up your CTA buttons. I know from personal experience that having the right text on that CTA button ...
It’s here! The 2015 Arts Industry Digital Benchmark Study
Its that time of year! Capacity Interactive has just release their 2015 Arts Industry Digital Benchmark Study. WOOT! Some key findings from the report: Organizations are investing more in digital, but challenges around funding and expertise are still limiting digital effectiveness. In 2015 more than half of organizations surveyed spent at least 21% of their paid media budget on digital. That’s up from 44% in 2014 and 34% in 2013. 63% still say that “not ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…