Nine Effective Practices for Building Arts Audiences
A few months ago, the Wallace Foundation presented a forum with NEA Chair Jane Chu (who I absolutely think is a rock star diva) and 3 other arts leaders talking about building arts audiences. Some great, great thoughts to ponder and takeaways (“Creativity doesn’t stop at the stage, but continues into the administration” ~ Robert Battle; “Honor the individual, your participation matters” ~ James Houghton). Check out the conversation on twitter using #buildingartsaudiences. Pre-conversation though, …
My Name is URL: Tracking Clickthroughs with Custom Links
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Just think of how many URLs back to your website you post every day – on social media, in email campaigns, for online ads, and on and on. Wouldn’t it be great to see where your efforts are most effective? Of course, you’re already using Google Analytics (GA) to see where your traffic comes from, but there’s a very simple tool available that helps you track clickthrough rates across all your sources: the Google URL …
Altering And Amending Contracts
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Since you may be used to the “take it or leave it” conditions in the End User License Agreements (EULA) on every piece of software, social media platform and online service you come across in your daily life, you may be under the impression that you have to meet every condition in a performing artist’s contract. This is generally not the case and unlike any EULA you may come across, you can not blithely take …
Visualizing The World’s Biggest Data Breaches
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If you’re an arts administrator or board member, it can be all too easy to read about data breaches in mainstream media then let it fade into out-of-sight, out-of-mind and secretly hope that your organization never has to be listed in one of those stories. Nonetheless, hope isn’t legal tender in the land of responsibility so to help illustrate just how much of an issue data breaches have become, swing over to this sobering, yet …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…