Google Analytics Decoded: The Code Snippets
At the 2015 National Arts Marketing Project Conference in Salt Lake City, UT, I had the distinct pleasure of presenting a session on Google Analytics with fellow ArtsHackers Drew McManus and Ceci Dadisman. Google Analytics is a powerful tool. But it all depends on and starts with the proper code snippet. You may be building a new website or perhaps you have inherited a website that doesn’t yet have the tracking code, or perhaps you …
Twitter Doesn’t Count After November 20th
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Twitter is on a role with controversial changes lately, and one imminent update is very hard to like, and will certainly not go down as anyone’s favourite. Last month, Twitter announced they will discontinue share counts in their API. Translation: you know those social sharing buttons at the top of this post that help you share this page on Twitter and Facebook? (Feel free to try it now.) As of November 20th the Twitter button isn’t going …
The Podcast Connection
Watching the tweets from the National Arts Marketing Project Conference—#NAMPC—this past weekend, I was struck with an overwhelming sense of deja vu. Talk of storytellers lulling audiences into a comfortable dream state, of the surprisingly intimate relationship between podcasters and listeners…it was all in the keynote by Radiolab’s Jad Abumrad. It’s also part of a session I gave at #TCG14 with Jason Snell of the Incomparable Radio Network. (Full disclosure: I’m also part of several …
Why Can’t Artist Bios Be Better?
Concert season is here and with it, program creation season! My organization, the Chattanooga Symphony & Opera is a mid-level organization that produces about 30 concerts with programs each year, usually featuring a guest artist and their bio. Right at the start of our concert season, on September 17, 2015, NPR’s Deceptive Cadence blog posted an article called “Why Can’t Artist Bios Be Better?” by Anastasia Tsioulcas. If you, like me, have read artist bios, …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…