Hootsuite: Scheduling Stress Free Social Media
Following up on my recent piece on building social media editorial calendars, it is wise to schedule all of your content using Hootsuite. While other platforms exist, I have found this useful for my purposes in managing clients’ social media. Creating content is time consuming, but the “annoying” aspect of social media is regularly posting. If you post at the wrong time or forget to post at all, it probably will not move your brand …
Breaking Up With A Social Network
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Hey is your organization on Peach? What about Twitter, Instagram, LinkedIn, Pinterest, Whatsapp, Slack, Periscope, Tumblr, Instagram, Facebook, Google+, Flipboard, Snapchat, Myspace… (Myspace?! Okay, now I am just gratuitously listing social networks.) As new social media sites emerge, we are often faced with the question of whether there is any value to the organization in becoming involved with the trending service. Equally as important is the question of whether the organization should stick with the …
Begin Thinking About User Experience As Your Brand
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Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing ground at record speed. Case in point, take a good hard look at Google’s Material Design language, their formal effort to begin standardizing user experience with specs that continuously evolve. Without getting into too much of the geeky details, Material Design shatters the notion that brand …
5 Tips For Your Survey Project
We’re halfway through most performance seasons (the light! It’s there!) and maybe starting to do some end of season planning. If you’re like many organizations, you might end up creating a survey at the end of your year. Whether it’s to employees to see what can be improved upon, audience members to see their highs and lows of the season, or something else entirely, a survey can give you some useful data. Surale Phillips, a …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…