Get Serious About Your LinkedIn Profile


By: Drew McManus


If you’re like me, LinkedIn can often seem like that oddball item on the dessert menu. There’s little mystery when it comes to Facebook or Twitter, the apple cobbler or cheesecake of social media platforms, but LinkedIn is more like the Mille Crepe Cake; it could be fantastic or a huge letdown.

Add to that, LinkedIn has gone through a considerable number of changes and updates over the past year, all of which make it that much more difficult to know where you should focus the limited number of minutes you have developing a profile.

Having said all of that, LinkedIn has established itself as an influential force on your career path. It’s purchase by Microsoft in 2016 all but assures it isn’t going anywhere, anytime soon.

As such, it’s in your own best interest to make sure you compile as strong of a profile as possible. To that end, there’s an excellent article by Marc Schenker in the 9/11/17 edition of Creative Market’s blog that provides “10 Simple Tips to Design a Standout LinkedIn Profile.

What makes the post especially useful is the number of direct examples it provides.

For instance, instead of simply saying “get a good headshot” the author provides several example images alongside a list of do’s and don’ts.

In general, here are the types of headshots to avoid:

  • Too casual (like at a bar)
  • No smile and too serious
  • A selfie with a smartphone

While the article does an excellent job at providing broad based insight and tips, here are some additional arts manager oriented tweaks for several of the points that take into consideration some field-specific applications:

Tip #2: Be Clear With Your Headline

All of the advice in the article is spot on but this is one area where the author is a little soft on resources. But fear not, here’s an ArtsHack to help you craft a #FTW headline: That Time When You Tried To Write A Powerful Headline But Failed

Tip #7: Strive to Increase Your Number of Connections

Given that our field makes Six Degrees of Kevin Bacon look like child’s play, the number of connections is important but not as important as who those connections are. If you don’t have time to add connections, focus instead on higher quality connections from well-known and well-respected professionals in the field.

Tip #9: Get Recommendations

Although this section is really geared more toward provider/client relationships, it can also be used for referrals from current and previous co-workers. The more these can focus on specific projects and mention results, the better.

Read The Article at Creative Market

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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