If you are an artist and want to get noticed, follow these steps. In today’s cluttered digital space, it’s imperative for an artist to pump images, videos, and text out in a kaleidoscope of ways that tap into the zeitgeist of their target market.

When you develop content that aligns with your personal brand, your fan base will grow. The more fans you have, the more social clout you have when presenters consider booking you and the more leverage you have when negotiating fees (i.e. make more money by building brand dimension).

Below is a quick guide to ensure that you are building your brand dimension in key areas.

getting noticed checklist

Videos

Videos are obviously a powerful way to communicate, but many artists don’t have sufficient digital video content online to attract the attention of others. I’ve often found their videos are hard to find, entirely don’t exist, or not on sufficient platforms (YouTube, Vimeo, and even their own artist website).

Artists should have both their filmed performances and more casual discussion-type videos such as video blogs (vlogs). Fans need to see more than just a performance. Videos that delve into the personality and lifestyle of the artist are very valuable in adding dimension to the on-stage persona that is often limiting when only publishing that type of content. So, produce both performance videos and vlogs. I like to use the example of the Dutch DJ, Dannic. He vlogged his recent tour to China, creatively edited it, and added significant brand dimension.

[READ: Why Video Blogging Is Important]

VLOGGING: Why Video Blogging Is important

Think pieces (blog updates)

 Someone probably told you to “publish” content on your website somewhere along the road to becoming an artist in the 21st century. This is often scrappy in execution—piecemeal at best. It would behoove artists to share their artistic, personal, or professional ideas and anecdotes with others in a thoughtful manner. One of the best examples of this is the great British pianist, Stephen Hough’s blog. He goes into specific detail about his approach to art and the world.

[READ: Drive More Traffic to Your Website]

Drive More Traffic To Your Website

Lifestyle photos

Conventional artist headshots are limiting because they don’t capture the ethos and overarching lifestyle of an artist. I’d rather scroll through their Instagram account to get a sense of who they are both on and off stage.

Hire a photographer who specializes in lifestyle content or grab a friend with a good eye and a camera! Fans want to see artists in a personal way devoid of the traditional stage-audience divide.

Whether you agree or disagree with Beyoncé’s business model, it’s worth viewing her Instagram account featuring her new children. The power of image is important and she is clearly using this to her advantage—artfully displaying her personal life that deeply connects with her brand archetype.

[READ: Shape Perception on Instagram Like a Stylist]

Shape Perception on Instagram Like a Stylist (Content Marketing, Part 1)

Remember, regularly publishing content is key! No one wants to see one great video, blog post, or photo followed by radio silence. Go out and get noticed, but invest your money in developing this content by doing it yourself or hiring professionals to manage the job for you.

About Jonathan Eifert

Trained as a classical pianist, Jonathan realized early in his career he preferred the business of music, rather than making music professionally. He moved to London to study arts management and after a series of successful encounters, returned to the U.S. to build his PR firm.

People in the industry started hearing about his work and innovative approach to PR. Word travelled fast and projects began. Work started at his kitchen table in a leafy Philadelphia suburb.

Fast forward to the present day, Jonathan is based in New York City. As needed, he provides on-site client visits around the United States, but most projects are maintained remotely through a strong infrastructure of digital platforms and global contacts.

Over the years he has enjoyed providing marketing, communications, and PR support for the Cleveland International Piano Competition, Portland Piano International, Allentown Symphony Orchestra, Golandsky Institute at Princeton University, Philadelphia Young Pianists' Academy, and Pianofest in the Hamptons.

Jonathan previously worked at IMG Artists (London) and Astral (Philadelphia). He now serves clients throughout the U.S. as the founder of Jonathan Eifert Public Relations. He is an associate member of the Grammy Recording Academy and regular contributor to ArtsHacker.com.

Jonathan completed his Master of Arts degree in cultural policy and management (arts administration) from City, University of London—specializing in classical artists’ brands and their development. He holds his Bachelor of Music degree from Cairn University.

Jonathan is a board member of Living the Classical Life and member of Astral's Institutional Advancement Committee.

Learn more on jonathaneifert.com.

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