Visualizing The World’s Biggest Data Breaches
By
If you’re an arts administrator or board member, it can be all too easy to read about data breaches in mainstream media then let it fade into out-of-sight, out-of-mind and secretly hope that your organization never has to be listed in one of those stories. Nonetheless, hope isn’t legal tender in the land of responsibility so to help illustrate just how much of an issue data breaches have become, swing over to this sobering, yet ...
If You Aren’t Filtering Out Your Visits In Google Analytics, You’ll Regret It
By
One of the most fundamental enhancements you should make to your organization’s Google Analytics (GA) account is to create a filtered view that excludes all traffic from employees regularly accessing the site from work and/or personal computers. Doing so will provide a far more accurate picture for how your users flow through your site thereby allowing you to make necessary adjustments. Regardless of your GA skill level, this is super easy to setup and will ...
Adding Heatmaps To Your Website
If you know me even just a little, you know that I love data. Especially in the field of arts marketing because we tend to have our own preconceived notions as arts marketers on what “our people” like, what they want, and how they behave. Good data can either back that up or contradict it and put you on the right path. This is so true with websites. In my travels, I find that most ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…