The Anatomy of a Killer Landing Page
You’re doing it wrong. Do your online ads simply link to your homepage? Maybe you link directly to an event page or ticketing page. Okay, you’re doing better, but you’re likely still missing out. Landing pages are vastly underused in the arts. A landing page is simply the first page someone sees after clicking an online ad or an email or, heaven forbid, scans a QR code (is anyone still doing that?) Maybe you think ...
Helping Your Donation Page Help You
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With an increasing number of people looking to make donations online, your organizational website has to perform many of the functions that an in-person or mailed appeal have performed in the past. The website Bloomerang can get you started with their 18 point check list for donation pages. Some of the advice you may have come across before, like having your donation form native to your website rather than redirecting donors to PayPal; making sure the ...
Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization
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Page load speeds make the difference between making or losing online ticket sales. They also impact overall user experience to the point where an otherwise good looking website seems old and outdated. Simply put, long page load speeds are what you want to avoid at all costs and one of the biggest culprits for producing extended load times are images that are not properly optimized. So if you optimize your images, you’ll avoid that bear ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…