wrong done right

Doing Wrong Things The Right Way

Would you mind if I’m frank for a moment? Sometimes you have to do things in a way that you know isn’t the way they could or should be done but due to reasons above your pay grade, that’s the way it’s going to be. For example, the decision about whether or not your website’s homepage should use a rotating slider. On 6/1/2016, ArtsHacker Ceci Dadisman published an article layout out the case for why ...

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No One Cares About Your Website Slider

No One Cares About Your Website Slider

I’m sorry but it’s true. Most arts organizations have some sort of slider feature (also called a carousel) on their website.  You probably do right now.  Well, the cold hard truth is that very few people are actually seeing that slider content. How do I know this?  DATA. (No, not this Data.  I’m talking about real facts that have been collected and analyzed over time.) I think it makes us (meaning arts marketers and arts administrators) ...

Level Up Your Logo Design

Level Up Your Logo Design

Is logo design something you love to hate? Serving as a crown jewel for your branding, it shows up in nearly everything you do but how many organizations consider responsive web design standards when engaging a major redesign process or design refresh? Smashing Magazine published an article by design agency creative director, Jon Tarr, that examines a new dynamic in logo design that should become a staple in your next process: designing for responsive websites. ...