Everything We Know About The Facebook Feed Changes So Far
Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends be prioritized According to VP of News Feed Adam Mosseri, Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to. Because space in News Feed is limited, showing more posts ...
Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know
Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that ...
How To Find Your Brand Archetype
To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity. Ask Questions Before content generation though, the archetype needs to be selected and be front and center in the artist’s mind and their staff’s minds (manager, publicist, etc.). An ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…