Let’s Talk About TikTok

Ok folks, let’s talk about arts organizations on TikTok. In the past few months, I’ve noticed more and more establishing a presence and totally rocking it! I’ve been in the industry for the advent of nearly all the major social media platforms (and some not so major, and even more now-defunct) and I think that TikTok has the most distinctive style and voice right from the very start. There is no potential to simply repeat content from other channels here — TikTok content must be created specifically for use on the platform. … Read more

Is Facebook Not Sharing The Correct Info From Your Website?

Spoiler: it’s (mostly) not your fault. As if there weren’t enough reasons for Facebook to send content managers screaming into the night, one of their long-standing bear traps didn’t improve much in the past five years. The Problem You publish a new webpage or blog post and when you go to share, Facebook seems to be pulling up the wrong image, title, and/or description. Not only does the share probably look bad but worst-case scenario is it leaves out some of the most important conversion oriented details. The same problem exists for … Read more

Only 7% Of The US Population Is Not Online

New data has come out from Pew Research Center with current statistics regarding the percentage of people who do not use the internet. That number has been steadily falling in the past 20 years and now sits at just 7%. We anecdotally tend to think that many of our older patrons do not use the internet. The data show that, whilst the number of people over the age of 65 who do not use the internet is higher than the national average, it is still only 25%. We know that a comprehensive … Read more