Its Like Google Alerts…On Steroids
With the current media landscape including so much more than just newspapers and magazines, I often find it difficult to keep up with who is talking about my organization and where. We all use Google Alerts but they don’t catch everything. Most of us use some sort of social media program that can show when people mention us but these are rarely comprehensive (think Hootsuite, TweetDeck, etc.). Enter Mention.com. I recently found Mention and really ...
Much Ado About Streaming
Thanks to SXSW, streaming video has been popping up all over the interwebs lately. Not video from the event–though that’s available too–but specifically a couple of apps designed for live, instant, streaming video promoted through your social media feeds. So let’s take a look at Meerkat & Periscope and kick the tires. Meerkat is an independent app, Periscope was developed independently before being bought by Twitter. They both let you stream live video directly from your ...
Drive More Traffic To Your Website
Place links on social media channels that send fans back to your website – always! It may sound simple, yet so many artists and organizations don’t do it. I have seen social media content that is relevant to an artist’s brand or an organization’s mission, yet for some reason their social media content doesn’t link back to their website. Driving web traffic is important for obvious reasons, but in case you are new to it, ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…