Instagram for Arts Orgs: What You Need To Know About Content And Setting Goals
In the first part of this series, Jonathan Eifert walked you through the basics of creating an Instagram account. So, now that you’re set up, you’ll need to fill it with content and engage users. First, Lets Set Some Goals. Setting goals is a way to measure your success and to determine how effective your presence is on Instagram. #1: Set a follower goal. People who want your pictures to appear in their homefeed are called “followers.” ...
Instagram For Arts Orgs: What It Is And What You Need To Know About Setting Up An Account
Instagram is certainly one of the more popular social media platforms to-date. At 400 million users, this is probably not going to disappear anytime soon. The key component to understanding Instagram, and any social platform, is what demographic does it tap? Ninety percent of Instagram users are under the age of 35. Clearly, the majority of the 400 million users are “young users.” With that said, arts organizations should be interested in developing a strong ...
That Time When You Tried To Write A Powerful Headline But Failed
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Even for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. On one hand, you don’t want to risk alienating potential patrons by clinging to traditional approaches that are increasingly out of touch, but you don’t want to come across as a Copy Writing Tool™ either. Simply put, you don’t want ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…