New Data About How People Use Media
It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.” Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help us to target ...
16 Is The Font Size Of Wisdom (For Web Design At Least)
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The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and require programming and market positioning that will appeal to younger audiences, there are some very practical experiential considerations for serving older audiences to keep in mind. One of them is web design. Entrepreneur magazine had a guest post by Brian Greenberg discussing some small ...
How Orchestras Can Use Influencer Marketing
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…