The Change History Dashboard: Your Google Analytics Secret Weapon
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Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there! There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes. You can find it by navigating to “Admin > Account > Change History.” There’s a ...
Everything I Ever Needed To Know About Arts Marketing, I Learned From Mister Rogers
It’s no secret that I’m a huge fan of Mister Rogers’ Neighborhood. When I was a kid, it was the only TV show I was allowed to watch. (I’m not kidding, ask my mother.) As a native Pittsburgher, I was lucky enough to be in his presence with some frequency. I saw him more than once at Pittsburgh Symphony Orchestra concerts and even got the chance to talk with him briefly after a Renée Fleming ...
12 Dark Pattern Tactics And How To Make Sure You Aren’t Using Them
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Undoubtedly, arts organizations want to maintain as large of a list of engaged subscribers as possible when it comes to their users. But there’s a fine line between encouraging ongoing engagement and outright tricking patrons into signing up or making purchases they didn’t mean to. That’s exactly what Dark Patterns are; tricks used to make users engage in an action they didn’t intend. User Experience professional Harry Brignull is a champion of calling out Dark ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…