The Change History Dashboard: Your Google Analytics Secret Weapon


By: Drew McManus

In: Metrics & Analytics, Web Tech

Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there!

There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes.

You can find it by navigating to “Admin > Account > Change History.”

There’s a search tool to help find users, dates, or specific changes. It’s especially useful when you have a lot of entries.

It’s increasingly common for arts organizations to have one or more third party providers working inside your GA account. And with multiple providers working inside the same environment, a change history feature is not only useful to keep track of their work, but it also allows each provider a resource to inadvertently avoid stepping each other’s toes.

Consequently, if you have more than one person working inside your GA account at a time, make sure they know about the other users and that everyone has sufficient permissions to access that admin panel.

And yes, you can use it as a validation tool.

“Say Bob, did you make a change recently to our session timing?”

Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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