Although it’s been around since 2014, the Change History dashboard inside Google Analytics is one of those oft overlooked, but useful tools that can save your bacon at just the right moment…but only if you know it’s there!
There are no settings to adjust, instead, the Change History dashboard is exactly what it sounds like: a list of recent changes.
You can find it by navigating to “Admin > Account > Change History.”
There’s a search tool to help find users, dates, or specific changes. It’s especially useful when you have a lot of entries.
It’s increasingly common for arts organizations to have one or more third party providers working inside your GA account. And with multiple providers working inside the same environment, a change history feature is not only useful to keep track of their work, but it also allows each provider a resource to inadvertently avoid stepping each other’s toes.
Consequently, if you have more than one person working inside your GA account at a time, make sure they know about the other users and that everyone has sufficient permissions to access that admin panel.
And yes, you can use it as a validation tool.
“Say Bob, did you make a change recently to our session timing?”