It Isn’t Just About The Price!
In the arts administration world, there is always a lot of talk about things that relate to the cost of admission. Are prices too high that they are preventing people from attending? Should we offer free events to bring new people in the doors? Quick, let’s do a discount to sell some last-minute tickets! There is a host of data that shows that discounting and offering free events alone with the aim of reaching new/underserved/low ...
A Library Is Winning Instagram Stories
Yep, that’s right. A library. The New York Public Library is getting people to read the classics 10 seconds at a time using what they call “Insta Novels”. The launch of Insta Novels has been a resounding success. The library says it has seen an increase of 100,000 new Instagram followers and over 40,000 readers completed Alice’s Adventures in Wonderland. My first thought is that this could be a great way to make operas, ballets, plays, ...
Get Even More Of That Sweet Google Juice Using Secondary Dimensions
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Recently, my fellow ArtsHacker, Ceci Dadisman, and I conducted a private Google Analytics (GA) training session* for a nonprofit performing arts org. About mid-way through the session, we discovered that some of the attendees were unfamiliar with Secondary Dimensions and if there’s one GA feature that rises to “drop everything” status to learn, this is it. Per Google’s geek-speak definition, the “Secondary Dimension feature allows you to define a primary dimension and then view that ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…