Are You Getting Google Search Console’s Monthly Performance Reports?
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We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Analytics and provides enhanced tools to measure search traffic and performance, find and fix issues, and maximize your rank in search results. Toward the beginning of 2020, Search Console started sending out monthly performance reports that include a genuinely useful metrics dashboard. ...
Yes, Data Driven Decision Making. But What Data Is Important?
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There is a big push, correctly, for arts organizations to employ data driven decision-making processes. However, not all data is of equal value. Colleen Dilenschneider recently made a good post separating data into diagnostic metrics, key performance indicators and vanity metrics. The most valuable data for an organization is key performance indicators (KPIs). Most data points are diagnostic metrics which, while valuable, support KPIs rather than measure progress toward organizational goals. Vanity metrics make you ...
The Data Doesn’t Lie
Now is a great time to dig into some data and use it to inform your fundraising and communications campaigns. Here are some recent reports which might be helpful: Culture Track: Culture + Community In A Time Of Crisis Key Findings With lead funding from The Wallace Foundation and Barr Foundation, and additional support from Art Bridges and The Terra Foundation for American Art, Slover Linett Audience Research and LaPlaca Cohen have collaborated on a national research and strategy initiative to support the cultural sector and help ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…