You Down With UGC?
Utilizing user generated content (UGC) is a great way for organizations to not only stay top of mind, but also to take advantage of a little digital word-of-mouth marketing. A recent study found that only six per cent of people surveyed trusted traditional advertising and over three-quarters of those surveyed state they prefer looking at user-generated images. This isn’t surprising to me at all. We’re much more likely to pay attention to a recommendation made by ...
Being Diverse and Inclusive The Other 11 Months Of The Year
The new season is upon and I’m sure many community engagement managers out there spent the summer making plans for a variety of initiatives. Probably high on that list were “diversity initiatives”. If you google “diversity”, the definition is “variety; a range of things.” Nowhere in there does it say “putting people of different skin tones into theater/concert hall/museum seats,” but in so many organizations, both in the arts world and non-arts world, that is ...
How To Run A Museum (And Teach Others To As Well)
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The United Nations Education, Scientific and Cultural Organization (UNESCO) website has a guide for running museums written by the International Council of Museums (ICOM). The guide, Running A Museum: A Practical Handbook is available in English, Arabic, Chinese, French, Portuguese, Russian and Spanish as a basic primer for running any type of museum or historical site. It addresses all the basic concerns of museums including acquisition, storage, documentation, restoration, ethical questions, education, visitor management, employee ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…