Authenticity FTW
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic ...
Even More Useful Info On Copyright And Intellectual Property
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Recently the Harvard Law School’s Technology and Intellectual Property Legal Clinic recently published a really helpful guide to copyright, trademark and intellectual property rights. Now if you are thinking, “Joe, didn’t you already publish a really helpful guide to copyright, trademark and intellectual properties rights on ArtsHacker?” Why yes, I did and thank you for remembering. However, copyright can be a confusing subject for people so its helpful to get your hands on every guide ...
Try This Tip – Expand Your Audience
If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…