When A Ballet Master Goes Viral

Published:

By: Ceci Dadisman

In: Marketing & Communications,

If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin.

This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes video of company class and a ballet master being awesome.

In recent days, dancers all over the world have used this TikTok audio and posted themselves doing this very combination. Some are on the beach, some are in the middle of the street, some are in their apartments, and some are in a dance studio.

This is an excellent example of important good content is on social media — even if it isn’t new. Great content can be evergreen. Crafting captivating content significantly increases the likelihood of engaging a larger audience.

Hopefully, this will serve as inspiration for you in your social media campaigns.

Ceci Dadisman
Author
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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