If you’re active on any social media platform, you’ve probably seen this TikTok of ballet master Tomas Karlborg from Staatsballett Berlin.
This is not a new video — it is from World Ballet Day 2021 — but it was recently posted on TikTok. (If you’re a ballet nerd like me and would like to watch the entire class, you can do so here.) However, it is a great behind-the-scenes video of company class and a ballet master being awesome.
In recent days, dancers all over the world have used this TikTok audio and posted themselves doing this very combination. Some are on the beach, some are in the middle of the street, some are in their apartments, and some are in a dance studio.
This is an excellent example of important good content is on social media — even if it isn’t new. Great content can be evergreen. Crafting captivating content significantly increases the likelihood of engaging a larger audience.
Hopefully, this will serve as inspiration for you in your social media campaigns.