Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be … Read more

How To Find Your Brand Archetype

How To Find Your Brand Archetype

To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity. Ask Questions Before content generation though, the archetype needs to be selected and be front and center in the artist’s mind and their staff’s minds (manager, publicist, etc.). An easy way to identify an artist’s archetype is to ask these questions: What’s the artist’s freak factor? … Read more

Get Serious About Your LinkedIn Profile

Get Serious About Your LinkedIn Profile

If you’re like me, LinkedIn can often seem like that oddball item on the dessert menu. There’s little mystery when it comes to Facebook or Twitter, the apple cobbler or cheesecake of social media platforms, but LinkedIn is more like the Mille Crepe Cake; it could be fantastic or a huge letdown. Add to that, LinkedIn has gone through a considerable number of changes and updates over the past year, all of which make it that much more difficult to know where you should focus the limited number of minutes you have … Read more

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