How To Find Your Brand Archetype

How To Find Your Brand Archetype

To enlarge a fan base and keep them interested, the artist needs to regularly pump out content that aligns with their branded archetype—providing additional facets to who they are. After all, the core of branding is distinguishing one from the masses—creating visual, aural, and emotional identity. Ask Questions Before content generation though, the archetype needs to be selected and be front and center in the artist’s mind and their staff’s minds (manager, publicist, etc.). An easy way to identify an artist’s archetype is to ask these questions: What’s the artist’s freak factor? … Read more

Get Serious About Your LinkedIn Profile

Get Serious About Your LinkedIn Profile

If you’re like me, LinkedIn can often seem like that oddball item on the dessert menu. There’s little mystery when it comes to Facebook or Twitter, the apple cobbler or cheesecake of social media platforms, but LinkedIn is more like the Mille Crepe Cake; it could be fantastic or a huge letdown. Add to that, LinkedIn has gone through a considerable number of changes and updates over the past year, all of which make it that much more difficult to know where you should focus the limited number of minutes you have … Read more

Facebook Groups for Pages Is Here

Facebook Groups For Pages Is Here!

A couple of months ago, Facebook announced the roll out of Groups for Pages; a much-requested feature by Page Admins. Groups for Pages allows a Group to be created by a Page, rather than needing the Admin of a page to create the group using their personal information.  This is great for organizations who have a need for Group functionality but want to keep everything on-brand. Check out what Facebook’s Chief Product Officer had to say about the launch and how The Washington Post is already using the feature to boost engagement: … Read more

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