Try This Tip - Expand Your Audience

Try This Tip – Expand Your Audience

If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable information, or simply entertain visitors. I recently set out to improve the website traffic for Portland Piano International. … Read more

Everything We Know About The Facebook Feed Changes So Far

Everything We Know About The Facebook Feed Changes So Far

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends be prioritized According to VP of News Feed Adam Mosseri, Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to. Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos … Read more

Facebook Is Matching Donations On #GivingTuesday, Here’s What You Need To Know

Facebook has just announced that they are partnering with the Bill and Melinda Gates Foundation to match donations made through Facebook on #GivingTuesday (November 28) up to $2 million. Facebook is also waiving the processing fees for these transactions, even after the match runs out. Because of the nature of Facebook and magnitude of this campaign, I expect that there will be a higher-than-average number of donations via Facebook. That said, this doesn’t apply to funds that you raise via a link to the donate page on your website; the money has to be … Read more

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