Box Office & CRM

Applying A Little Math And Science To Social Distancing Ticket Revenue

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There’s a fascinating article (h/t Rainer Glaap) at ActivityStream.com that examines very positive results from efforts to science our way through maximizing revenue during live events if halls reopen with social distancing regulations in effect. It’s a positive step in the direction we examined from 5/6/2020 in that Activity Stream’s work includes maximum effort analysis to begin calculating optimum seating configurations for sales of single and group adjacent seating. They take things to the next level by creating an algorithm to automatically adjust available seating options when anticipated reductions in distancing requirements roll out. Do yourself a favor and … Read more

Trust Is More Important To A Box Office Than Ticket Stock

Trust Is More Important To A Box Office Than Ticket Stock

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It is often stated that front of house operations are among the most important for a performing arts entity because it is the first point of contact the general public has with the organization.  Front of House staff generally encompasses the ticket office, ushers, concessions/merchandising and activities related to them (valet parking, for example). It isn’t just a matter of public relations. Some of the front of house staff are also responsible for the safety of the audience in the event of an emergency. Those who directly supervise staff in these areas … Read more

Lead Generation for Single Tickets

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If you’re like most performing arts organizations, you have long stretches of time each year when not all of your tickets are on sale.  Whether that means that you put events on sale on a rolling schedule, or if you sell subscriptions first and then put all of your single tickets on sale later, you know what I mean. Here at Palm Beach Opera, we happened upon a great way to capture the information of people who want to purchase single tickets during the months when they’re not on sale.  The best … Read more