website ux mistakes

The Top 10 Web Design Mistakes We’re Still Making

The Nielsen Norman Group is made up of researchers who have literally written the books on user experience and usability. Their website is full of helpful articles that you can use to make improvements to your website that are supported by actual research and core to how humans interact with interfaces, not just what’s trendy and looks ‘current’. On October 30th they posted the article “Top 10 Enduring Web-Design Mistakes” that provides a great summary of persistent underlying issues we need to keep in mind when designing websites. A couple stuck out to … Read more

pride flag

Take Pride in Your Engagement Efforts All Year Round

It’s always interesting to see the various advertising campaigns directed towards the LGBTQ market during the month of June and during pride festivals around the world over the summer. I recently came across a fascinating article from June 22 by Alex Mayyasi in The Atlantic called “How Subarus Came to Be Seen as Cars for Lesbians”, which talked about how the brand began cultivating its gay-friendly image way back in the mid-1990s. And while arts organizations have generally been supportive of the LGBTQ community for longer than their corporate counterparts, it’s still far too easy … Read more

Keeping On Top Of Facebooks News Feed

Keeping On Top Of Facebook’s News Feed

One of the biggest frustrations social media managers face on a daily basis is seeing their Facebook page follower count go up and the number of people their posts reach go down. To keep users’ news feeds from being too crowded with band, brand, and bland postings, Facebook is continually tweaking its algorithms to prioritize content users are more likely to interact with. If you’ve seen your organic reach on Facebook faltering, Kristi Hines at Social Media Examiner posted a great article on May 10 detailing seven ways Facebook’s news feed algorithm works and … Read more