Creating An Effective Non-Responder Strategy For MailChimp
By
One of the most frustrating and expensive problems arts managers deal with is email subscriber inactivity and no matter how hard you work to avoid it, just as sure as the sun will rise in the morning, your email lists will have inactive users, commonly referred to as non-responders. In the most extreme situations, arts managers hold onto these addresses due to a misplaced belief that the more addresses in your lists, the better; add ...
Begin Chronicling Your Season Using A Year-In-Review Microsite
By
Although it’s fairly common practice for the commercial sector, arts orgs haven’t really caught on to the Year-In-Review (YiR) microsite trend yet but they’re doing so at their own peril. In a nutshell, think of YiR microsites like an interactive infographic designed to deliver institutional stats in a timeline based layout, and even though we’re using the term microsite, they can just as easily be incorporated as a static page within your primary website but ...
Step Up From Collaborating To Co-Authoring In MS Word 2016
By
It took them long enough but the folks in Redmond have finally made real-time co-author editing part of Microsoft Word. If you’re an Office 365 user and haven’t upgraded to Office 2016, you should hop on that ASAP and if you’re not a subscription user, then this feature alone is worth the cost of an Office 2016 upgrade. If you’re a Google doc user, you’ve enjoyed the benefits of real-time collaborative document editing for some ...
IKR? I'm keeping an eye on it and if Chrome releases an update that returns the ability to adjust the…