Portrait v Landscape Hero Image

Three Ways You Can Prevent Frustrating Design Problems When Working With Portrait And Landscape Images

One common frustration when creating web content is trying to fit portrait aspect ratio photos into a landscape aspect ratio container, such as a landing page slider or something like a standardized event image template. It is the digital image equivalent of pounding a square peg into a round hole but here are three solutions you can use to help solve, and even prevent, this aggravation. THE PROBLEM At the heart of the trouble is the ...

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This is Mary. Mary Is Smart

How To Create A Google Account The Right Way

Show of hands: how many of you out there use an employee specific email address for your organization’s Google account? That’s what I thought. Let’s learn why that’s not really a great idea and see what can be done to avoid that bear trap. Why You Don’t Want To Use An Employee Specific Email Address The moral of the story is even the smartest arts managers tend to overlook this critical item. Fortunately, the solution ...

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Headline Fail

That Time When You Tried To Write A Powerful Headline But Failed

Even for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. On one hand, you don’t want to risk alienating potential patrons by clinging to traditional approaches that are increasingly out of touch, but you don’t want to come across as a Copy Writing Tool™ either. Simply put, you don’t want ...