An Arts Manager’s Guide To Combating Ghost Referral Spam In Google Analytics

An Arts Manager’s Guide To Combating Ghost Referral Spam In Google Analytics

Among the many types of spammers that have cropped up over the course of the last year, one of the fastest growing variations is Ghost Referral Spammers (GRS) targeting your Google Analytics (GA) account. The end result is a torrent of fake metrics that can be so overwhelming, it compromises the value of your legitimate GA metrics. Google is well aware of the problem and actively working on solutions but in the meantime, you’ll need ...

Material Design

Begin Thinking About User Experience As Your Brand

Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing ground at record speed. Case in point, take a good hard look at Google’s Material Design language, their formal effort to begin standardizing user experience with specs that continuously evolve. Without getting into too much of the geeky details, Material Design shatters the notion that brand ...

Say click here again.

Get Rid Of These Three Common Design And Content Mistakes Once And For All

It isn’t as though arts managers have loads of time to stay current on the latest trends and best practices for web design and user experience. Fortunately, that’s what you have ArtsHacker for and today’s post will cover three common mistakes and how to fix them. [dropcap]#1[/dropcap] If your Smartphone could offer commentary on the sites you visit, one of the more common phrases you would hear is “What the @#!* is a click?!” Perhaps ...

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