That Time When You Tried To Write A Powerful Headline But Failed
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Even for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. On one hand, you don’t want to risk alienating potential patrons by clinging to traditional approaches that are increasingly out of touch, but you don’t want to come across as a Copy Writing Tool™ either. Simply put, you don’t want ...
Using The Internet Archive’s Wayback Machine To Improve User Experience
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The Internet Archive’s Wayback Machine, which archives screencaps of your website, has been around for some time and it’s just as useful now as ever. Sure, it’s fun to see how some of the cringe-worthy designs from 2001 but go back within the last year and look for changes. Outside of something like your homepage hero image, is anything different? If not, then you just discovered a problem that needs to be addressed and here’s how you can go about fixing it.
I’m Drew McManus, ArtsHacker Editor-In-Chief. This Is How I Get Things Done.
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When your business covers everything from data analysis, to communication, to programming and design, it is easy to get overwhelmed with stuff to get those jobs done. At one point in time, my solutions to those tasks centered on expansion: bigger work surfaces, more peripherals, dedicated equipment, fancier chairs, etc. Somewhere along the way, all of that stuff started to have a counterproductive impact on day to day efficiency so the new goal became work smarter with fewer tools of higher quality.
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…