
Let’s Talk About Lighting
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With 4k video now a common feature in most current generation smartphones, traditional impediments to making quality videos (like expensive digital cameras) are rapidly disappearing. But just becasue you have 4k video at your fingertips doesn’t mean they are going to look great and one of the most common areas where videos fall short is lighting. Simply put, lighting can make or break the quality of your video. Good lighting can make a video go from “who ...

Did You Know Google Started Providing Individual User Interaction Data?
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At the beginning of April, 2016 Google quietly rolled out a new feature inside Google Analytics (GA) that takes the first step in a direction they’ve resisted traveling but marketers and metrics pros have been screaming for: individual user tracking. Here’s how Google describes the feature. A new set of reports in Google Analytics lets you perform analysis of anonymized individual interactions with your websites and apps. User Explorer utilizes existing anonymous Google Analytics data ...

Google’s Project Fi Could Be An Arts Manager’s New Best Friend
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Using your personal cell phone for work in no fun. But that’s the reality for most arts managers inside a field where having a chair with four legs of equal length is a mid-career milestone! Major cellular carriers routinely conspire to keep prices high and over the course of 2015, they ushered in a new reality of increasingly convoluted plans and contracts. Fortunately, Google decided to throw its hat into the cellular provider ring and ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…