Let’s Talk About Lighting


By: Drew McManus

In: Design & Branding

With 4k video now a common feature in most current generation smartphones, traditional impediments to making quality videos (like expensive digital cameras) are rapidly disappearing. But just becasue you have 4k video at your fingertips doesn’t mean they are going to look great and one of the most common areas where videos fall short is lighting.

Simply put, lighting can make or break the quality of your video. Good lighting can make a video go from “who cares?” to near-professional and one of the fundamentals to good lighting is understanding the three-point lighting system.


But even though most arts managers don’t have the time or budget for cinematography professional development, that doesn’t mean you’re out of luck. For example, this excellent three-point lighting tutorial from Steve DiCasa is 10:18 of learning awesome (spoiler alert: it’s all about hair lighting).

You’ll be amazed at how much better your videos will look and you’ll get a much better return from your live streaming, vloggingFacebook videos ads, or any efforts where you don’t have a budget to hire professionals.

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Drew McManus
Drew McManus
In addition to my consulting business, I'm also the Principal of Venture Industries Online but don’t let that title fool you into thinking I'm just a tech geek. I bring 20+ years of global broad-based arts consulting experience to the table to help clients break the cycle of choosing one-size-fits-none solutions and instead, deliver options allowing them to get ahead of the tech curve instead of trying to catch up by going slower. With the vision of legacy support strategy and the delights of creative insights, my mission is to deliver a sophisticated next generation technology designed especially for the field of performing arts. The first step in that journey began in 2010 when The Venture Platform was released, a purpose-designed managed website development solution designed especially for arts organizations and artists. For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, lead a team of intrepid arts pros to hack the arts, lead an arts business incubator, and love a good coffee drink.
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