Why You May Want To Wait Before Upgrading To Google Analytics 4

You may have heard about the big Google Analytics 4 (G4) rollout a few weeks ago. No doubt about it, G4 ushers in a remarkable new world of tools that add AI-driven insights, even better cross device tracking, and deeper data controls. Having said all of that, there are a few strong reasons why you may want to wait before upgrading. G4 won’t connect to most open source publishing platforms, like WordPress, using one of ...

Looking For A Decentralized Office Phone Solution?

Now that many organizations are vested in a remote workforce model, one of the logistical questions to consider is how to handle phone extensions. If your organization is a G Suite user, then you have a remarkably easy to implement solution ready to go in the form of Google Voice. Google Voice is a VoIP (voice over Internet protocol) service that started back in 2009 but took nearly a decade to really come into its ...

Are You Getting Google Search Console’s Monthly Performance Reports?

We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Analytics and provides enhanced tools to measure search traffic and performance, find and fix issues, and maximize your rank in search results. Toward the beginning of 2020, Search Console started sending out monthly performance reports that include a genuinely useful metrics dashboard. ...