Are You Getting Google Search Console’s Monthly Performance Reports?
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We haven’t talking about Google Search Console in a while, but it is still one of the best secret weapons most arts orgs aren’t using but should. Search Console works in tandem with Analytics and provides enhanced tools to measure search traffic and performance, find and fix issues, and maximize your rank in search results. Toward the beginning of 2020, Search Console started sending out monthly performance reports that include a genuinely useful metrics dashboard. ...
Please Don’t Ignore Me! Rethinking How We Design For Attention
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In an age where arts organizations are learning how to re-engage patrons with remote activity, it never hurts to reexamine what we take for granted. To that end, there’s a fantastic article by Victor Yocco at SmashingMagazine.com that provides exactly the sort of perspective our field can benefit from when engaging digital initiatives. Out of the gate, Yocco does a good job at framing the discussion by reviewing two sub-types of attention that are most ...
It’s Time For An Admin User Audit
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Even in non-pandemic times, scheduling regular admin user audits is a good idea. What we’re talking about is going through all the online platforms your organization maintains and making sure the existing admin user accounts are for active employees. Any others should be removed. When we talk about online platforms, these include, but are not limited to: Website CRM/ticketing platform Email marketing platform Social media accounts Transactional email providers Institutional email accounts (G Suites, MS ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…