The Facebook Trick You’re Probably Not Doing
It is clear that Facebook wants you to pay to have lots of people see your content. Full disclosure: I myself am a big proponent of running organized, targeted Facebook campaigns because they really do work. However, we can’t afford to pay for every post that we put on Facebook and here is where this little trick comes in. When you’re creating a post, have you ever noticed this little icon? If you click on …
6 Grant Questions and How to Answer Them
The trees are blooming, the flowers blossoming, computer mouses clicking away, and frenzied administrators wandering around quoting narratives and outcome data: Grant writing season is upon us! In truth, it’s probably always grant writing season, but with several large grant opportunities coming due soon, it seems to be at the height. No matter how hard you stare at the blank application repeating “How will we define success?”, that question won’t magically answer itself. Fortunately, Amanda Keating, a …
The Audience Development Podcast Gets To The Bottom Of ArtsHacker
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Arts consultant and founder of Audience Development Specialists, Shoshana Fanizza, maintains a podcast focused on audience building and her most recent podcast was all about ArtsHacker. It was a great conversation and we’re grateful for the chance to talk about what we do. The final cut is an excellent resource for learning about what artshacker.com all about, our great contributors, (not to mention how awesome they are for doing what they do inspired by altruism), and …
Using Stock Photos in Marketing: 20 Sites with Free Images
Wouldn’t it be great if you had high quality, high resolution photos to promote every single event/concert/exhibit? For those of us who live in the real world of non-profit arts management, this is often not the case. In the real world of orchestra marketing, we sometimes deal with low resolution, candid shots from guest artists or past events that we’re expected to use in our promotion. Having high resolution photos is very important for a graphic …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…