
That Time When You Tried To Write A Powerful Headline But Failed
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Even for seasoned professionals, writing powerful and effective headlines isn’t always second nature. In a field where so many segments have witnessed a dramatic shift in marketing nomenclature, the task becomes that much more difficult. On one hand, you don’t want to risk alienating potential patrons by clinging to traditional approaches that are increasingly out of touch, but you don’t want to come across as a Copy Writing Tool™ either. Simply put, you don’t want …

Famous Movie Quotes On How NOT To Run An Organization
My family and I have full on conversations in movie quotes. Casual listeners to our conversations would be lost amongst the A League of Our Own, High Society, and A Christmas Story dialogue streams. I’m a movie fan, so Colleen Dilenschneider‘s 12/2/2015 post, Five Famous Movie Quotes On How NOT To Run A Nonprofit Organization, hit my newsfeed. Dilen takes well-known and often used movie quotes from Field of Dreams, When Harry Met Sally, Jerry Maguire, Love Story, and A …

What’s Up With Event Liability Insurance
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If you try to hold an event somewhere, you will most likely be asked to provide general liability insurance coverage for the event. If you are an established company that already has insurance coverage for your daily operations, your insurance agent can often arrange for coverage to extend to the venue for the period of your event. Typically a venue will ask to be named as additionally insured on the certificate of insurance. Fractured Atlas …
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…