Month: September 2021

The Secret To Converting Paragraph Breaks Into Line Breaks And Creating Comma Separated Lists

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Pretty much every arts administrator knows the pain of looking at a long list of content in a Microsoft Word document where each line is separated by a paragraph, but you need them separated by line breaks. You could go through and manually change each…and…every…one or you can use this Find and Replace trick to do the entire doc in seconds. Convert Paragraph To Line Breaks (and vice versa) Use CTRL + H to bring up the Find and Replace dialog box and in the Find whatfield enter ^p (the upward arrow character is a caret and … Read more

Do All Of Your Web Pages Have Conversion Goals?

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Conversion goals are one of those odd things every arts marketer seems to know they need but for whatever reason, most groups have too many webpages with zero goals. For those on the outside of marketing-jargon, conversion goals are the thing you want a visitor to do at your website. For the most part, they can be broken down into three basic types: Revenue generation: purchasing a ticket or making a donation. Lead generation: a visitor adds their contact information to your database (name, email, address, phone, etc.). Social engagement: a visitor shares an event … Read more

Research Data On Vaccine Mandates

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As organizations return to in-person events, many are deciding whether to have a vaccine mandate for staff, artists, and/or ticket buyers/attendees. My colleague Drew McManus is compiling a database of vaccination policies from all types of organizations. Organizations that have not yet implemented a vaccine mandate, especially for patrons, may be feeling some hesitance fearing push-back. Pew Research Center has recently published data on the public’s comfort level in engaging in certain activities during the pandemic and also whether they would favor showing proof of vaccination. TL;DR more than 50% favor showing … Read more