Show Me What You Love About The Arts Without Using Pictures Of The Arts

Advisory Board for the Arts sponsored a webinar discussing how Utah Symphony shifted its marketing focus to emphasize emotional factors and shared values.  Karen Freeman, Executive Director of Research at Advisory Board for the Arts, observed that this approach can be effective because “people make choices based on emotional factors but justify it with rational considerations.”  Essentially, how this might manifest is you may choose what car to purchase based on an emotional association but decide it is a good choice based on things like gas mileage, dealer incentives and utility to … Read more

Quickbooks Rolls Out Fee Increase During Pandemic

Quickbooks sent users an email on 3/10/21 notifying them the ACH (Automated Clearing House) payment option that allows clients to pay invoices with funds directly from a bank account was going from a no-fee payment option to charging a one percent fee. Even worse is they are only giving users one month advance notice. As a Quickbooks users, I as pretty upset when this email arrived and immediately called their billing department for some answers. Turns out they were ready for the complaints and the representative I spoke with was ready to … Read more

When A Slow Page Load Time Is Brilliant Marketing

It is imperative that we look outside of our industry for trends, best practices, and sometimes things that are just plain cool. For the month of February, the Heinz website took 57 minutes to load. Yep, you read that right — 57 minutes.  Usually that would be an incredible fail, but not in this case. Here, it is super clever marketing. Fans of traditional Heinz ketchup bottles will know that pouring the red stuff sometimes requires a little patience—something that can be lacking in today’s world of instant gratification. So the ketchup … Read more

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