Get Ready To Begin Paying For Google Maps Integration
By
On July 17, 2018 Google’s new pricing structure kicks in for the use of Maps, Routes, and Places. You’ll be required to create an account and a billing profile. These changes are all part of the new Google Maps Platform. Good news is the program will help streamline a lot of existing hurdles to use Maps, Routes, and Places but the bad includes required account and billing profile. And when they say billing profile, that ...
How Orchestras Can Use Influencer Marketing
I recently had a discussion with a large group of artist managers at a top New York management firm about influencer marketing. I posed the question: Have you seen classical presenters using influencer marketing? Most of these managers were aged between late-millennial to Gen-X. None of them had seen this type of thing being done—not even at top presenters such as the major orchestras and opera houses. The age-range of these managers is important because “outside of ...
Authenticity FTW
We are bombarded with hundreds, even thousands of marketing messages each day. What cuts through that clutter is engaging, authentic content that your target audience can relate to. A recent article in Forbes asserts that a great way to do this is through user-generated content (UGC) and I don’t disagree. According to a 2014 study conducted by Cohn & Wolfe, 63% of consumers would prefer to do business with a brand they view as more authentic ...
Thank you for the authoritative read on this issue. To me, being able to actually see the icon in the…