New Data About How People Use Media

It isn’t a secret that I love data! The folks at the Nielsen Norman Group have released the latest Total Audience Report which focuses “on telling the story of what’s currently happening across the media landscape for the U.S. consumer.”  Basically, it shows how people are using media including TV, video streaming, social media, etc. Why is this important to arts administrators? Knowing what channels are popular among different market segments help us to target our communications more effectively. Let’s take a look at some of the data points: Consider this: According … Read more

How To Go About Creating A Harassment Reporting Process That Protects Employees

The Washington Post published an article on 7/26/18 that reports allegations of sexual misconduct and assault against several leaders throughout the nonprofit performing arts sector. In a follow-up article, the Post published the following comment from the CEO at one of the organizations where one of the subjects from the article works. “There was no blind eye turned,” [Cleveland Orchestra executive director André Gremillet] said. “No allegations were made; no one came forward to anyone in management. I need to know about it to do something about it. I don’t want to … Read more

16 Is The Font Size Of Wisdom (For Web Design At Least)

The assertion that arts and cultural audiences are getting older and dying out probably reached trope status decades before the word trope entered popular usage. While this may be true and require programming and market positioning that will appeal to younger audiences, there are some very practical experiential considerations for serving older audiences to keep in mind.  One of them is web design. Entrepreneur magazine had a guest post by Brian Greenberg discussing some small design changes that make websites more easily used by those over 50.  As you might imagine, readability … Read more

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