Action Alert Net Neutrality

Action Alert: Operation #OneMoreVote – Encourage Your Representatives To Overturn The FCC’s Decision To End Net Neutrality

Today is a key date for Congress to nullify the Federal Communications Commission’s repeal of net neutrality protections. The Congressional Review Act affords Congress the ability to overturn federal regulations, such as the FCC’s decision to end net neutrality. The process begins with the Senate where the vote is expected to be a tie. If so, Vice President Mike Pence is expected to cast a tie-breaking vote in favor of maintaining the FCC’s decision so in order to avoid that scenario, the Senate needs one Republican member to vote in favor of … Read more

Audience Diversity Is Not A Fad

Audience Diversity Is Not A Fad

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years. With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve. We know from multiple national data sets as well as our own internal data (anecdotal and scientific) that the patrons of most arts … Read more

Try This Tip - Expand Your Audience

Try This Tip – Expand Your Audience

If you work for a small organization, here is an easy method to build up your website traffic. Using my preferred term, it’s an opportunity for you to build brand dimension—easily creating compelling content and getting eyeballs on your activity. (Preface: As most of you know, the more people you have coming to your website, the greater the opportunity to showcase your brand in an immersive experience. It allows you to sell tickets, provide valuable information, or simply entertain visitors. I recently set out to improve the website traffic for Portland Piano International. … Read more

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