Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years.

With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve.

We know from multiple national data sets as well as our own internal data (anecdotal and scientific) that the patrons of most arts organizations, especially benchmark organizations like opera, ballet, and symphony, do not accurately reflect the communities they serve.  Here is just one example of this from Americans for the Arts:

Just recently, Colleen Dilenschneider published some additional data about how well organizations welcome diverse populations. Here is a sample:

In a nutshell, we have a long way to go.

We need to change this. This type of change begins with a simple shift in the mindset we have as arts organizations as to what our sustainable audiences should look like in the future.

In addition to my posts here, I will be collecting relevant articles from around the web and compiling them in a Flipboard Magazine. Please feel free to follow!

About Ceci Dadisman

Ceci is a multi-faceted marketing professional with over 10 years of experience successfully marketing the arts, nonprofits, and small businesses utilizing innovative and cutting-edge initiatives. She is nationally recognized as a leader in digital and social media marketing and specializes in the integration of digital marketing and technology into traditional marketing methods.

She is on the National Arts Marketing Project Advisory Committee, the Arts Midwest Conference Professional Development Committee, is the Immediate Past President of Femfessionals West Palm Beach, the Immediate Past President of the South Florida Chapter of the American Marketing Association, and served for many years as the OPERA America Marketing Network Chair. She was recently appointed to the West Virginia University College of Creative Arts Visiting Committee.

Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University with a music degree in vocal performance.

Don't Stop Hacking The Arts Yet...

  • Watching the tweets from the National Arts Marketing Project Conference—#NAMPC—this past weekend, I was struck with an overwhelming sense of deja vu. Talk of storytellers lulling audiences into a…

  • musical for the deaf

    https://www.youtube.com/watch?v=jcRREvQyl54 My organization, the Chattanooga Symphony & Opera, has spent the last season and a good part of the summer talking about different opportunities to be more inclusive.  Our…

Leave a Comment

Send this to a friend