Audience Diversity Is Not A Fad


By: Ceci Dadisman

Over the course of the year, I will be creating a series of posts on the topic of audience diversity. This incredibly important topic has become more and more important to me over the past few years.

With the US population becoming more and more diverse and our “traditional” audiences dwindling, arts organizations simply must make a concerted effort to engage with multicultural populations in the communities they serve.

We know from multiple national data sets as well as our own internal data (anecdotal and scientific) that the patrons of most arts organizations, especially benchmark organizations like opera, ballet, and symphony, do not accurately reflect the communities they serve.  Here is just one example of this from Americans for the Arts:

Just recently, Colleen Dilenschneider published some additional data about how well organizations welcome diverse populations. Here is a sample:

In a nutshell, we have a long way to go.

We need to change this. This type of change begins with a simple shift in the mindset we have as arts organizations as to what our sustainable audiences should look like in the future.

In addition to my posts here, I will be collecting relevant articles from around the web and compiling them in a Flipboard Magazine. Please feel free to follow!

Ceci Dadisman
Ceci Dadisman
Ceci Dadisman is a marketing professional with more than 15 years of experience creating effective communications campaigns utilizing innovative, forward thinking methods. She is nationally recognized as a leader in digital marketing and specializes in multichannel communications campaigns. A frequent public speaker, Ceci’s recent and upcoming engagements feature national conference appearances at NTEN, Museums and the Web, National Arts Marketing Project, Arts Midwest, American Alliance of Museums, OPERA America, Midwest Museums Association, and Chorus America in addition to many other local and regional events. Known for her easy-going and vernacular style, she creates open learning environments with an emphasis on information sharing and useful takeaways. She is a member of the National Arts Marketing Project Advisory Committee and the West Virginia University College of Creative Arts Visiting Committee, and is a mentor in West Virginia University’s Creative Consultant program. She also teaches the arts marketing course at West Virginia University’s College of Creative Arts and is on the faculty of Chorus America’s Chorus Management Institute. Ceci was born and raised in Pittsburgh, PA and graduated from West Virginia University’s College of Creative Arts. She currently lives in Cleveland, Ohio.
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