Google Grants

If You Use Google Ad Grants, You’ll Want To know About These Changes

There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new policies: If your account’s click-through rate (CTR) drops below 5% for two consecutive months, it will be temporarily suspended. Single word keywords … Read more

With Great Research Comes Great Responsibility

With Great Research Comes Great Responsibility

One of the more positive developments in the last decade or so has been the increased investment in research about factors that impact arts and cultural organizations.  Even better news, in the last few years those assembling that information have started organizing the data and formatting it so that it is much easier to read and understand. The 2017 iteration of the Culture Track study we recently wrote about is one example. Instead of dense sections of text, information has been broken up into smaller segments and are accompanied by visualizations that … Read more

Everything We Know About The Facebook Feed Changes So Far

Everything We Know About The Facebook Feed Changes So Far

Ok, so Facebook has announced changes to how it displays content in the feed and people are freaking out. And not in a good way. Here’s what is happening: Posts from family and Friends be prioritized According to VP of News Feed Adam Mosseri, Facebook will prioritize “posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to. Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos … Read more

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