January 2018 – Arts Hacker

If You Use Google Ad Grants, You’ll Want To know About These Changes

Mon, Jan 29, 18 by Drew McManus

There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new policies: If your account’s click-through rate (CTR) drops below 5% for two consecutive months, it will be temporarily suspended. Single word keywords … Read more

With Great Research Comes Great Responsibility

Tue, Jan 23, 18Tue, Jan 23, 18 by Joe Patti

One of the more positive developments in the last decade or so has been the increased investment in research about factors that impact arts and cultural organizations. Even better news, in the last few years those assembling that information have started organizing the data and formatting it so that it is much easier to read and understand. The 2017 iteration of the Culture Track study we recently wrote about is one example. Instead of dense sections of text, information has been broken up into smaller segments and are accompanied by visualizations that … Read more