If You Use Google Ad Grants, You’ll Want To know About These Changes
There’s a terrific article by Jason King in the 1/23/2018 edition of the Nonprofit Technology Conference blog that examines how recent changes to Google Ad Grant’s terms and conditions put some users at risk of temporary account suspension. A whole raft of new rules came into effect on the January 1st of 2018, many of which carry the risk of temporary suspension of your account. Here are some of the new policies: If your account’s click-through rate (CTR) drops below 5% for two consecutive months, it will be temporarily suspended. Single word keywords … Read more